Why?

Because digital reshuffles every market,

Because silos kill boldness,

Because the fast will beat the slow,

Because there is no brand leadership without innovation.

How?

Open Pilot® a full-stack, agile and collaborative approach of innovation inspired by design thinking

Collaborative : Empathy-driven, embracing diversity of skills and cultures, co-creative processes

Agile : Goal-centric, test & learn, problem-solving and time-to-market focused

Full-stack : Centrally managed projects, end-to-end processes, integrated skills

  • icons-brand-expert
    BRAND
  • icons-team
    INSIGHT
  • icons-designers
    DESIGN

Where?

200 m2Open Lab

A space dedicated to creativity, innovation and consumer research.

To invent new models, challenge conventions and build the future together.

INCLUDES 3D PROTOTYPING, KITCHEN LAB, PHOTO LAB, CONSUMER LABS.

What?

3 ways to fuel brand leadership

icons-open-strategy
OPEN
STRATEGY

Build or rejuvenate brand concepts from purpose to storytelling.

icons-open-innovation
OPEN
INNOVATION

Create ideas, services or products that deliver great customer experience.

icons-open-design
OPEN
DESIGN

Embody the brand experience across all touchpoints.

When?

Now ! It's up to you