Brand leadership is a dynamic. Logic Design has developed Open Pilot, an iterative and co-creative approach which increases brand focus to ensure a comprehensive and sustainable response to our clients’ needs.
Logic Design materializes its innovation logic with the opening in 2016 of a unique space in Boulogne-Billancourt: the Open Lab, 200 m2 dedicated to inventing new models and experimenting agile work methods to co-build the future.
Listen to understand better, work together to step outside the framework, build on consumers insights to gain accuracy: a daring and innovative methodology, a winning bet.
OPEN roots our work in insights & behavior
OPEN captures weak signals and early trends
OPEN embodies agility and iteration
OPEN transforms ideas into brand experiences
OPEN allies corporate vision and customer benefit
OPEN challenges conventions
OPEN creates brand leadership through influence