HD-VITTEL

Viitel

how to rejuvenate an iconic brand to make it inspiring and engaging?

LD-ICON-Focus

DECODING

Observation and analysis phase

With the Open Pilot approach, Logic Design mobilized experts and consumers to re-define its brand territory and activate the vitality promise.

A strategic analysis of the market and competitors, then different phases of consumer workshops were conducted to clearly identify the fundamentals of the brand and its focal points.

LD-ICON-Goal

ENCODING

Thorough researching of the brand assets

Through teamwork with consumers, Logic Design was able to imagine a brand universe, formalize a path-to-belief while capitalizing on the key visual assets.

The seal underlining the thermal origin, the verticality, the red colour, the V icon has been (re) worked for more coherence and standout. The statutory V is highlighted to express the gushing water becoming the symbol for the brand promise.

LD-ICON-Incarnation

ACTIVATE

Design thinking for an iconic brand

Vittel's new identity has been rolled out to all brand communication (activation merchandising, display, Tour de France sponsorship), in France and around the world, on the standard range and limited editions. Vittel is once again establishing itself as an iconic brand recognized by everyone.

The brand is revitalized by putting its assets centre stage and reflecting its brand essence.

Vittel is once again establishing itself as an iconic brand recognized by everyone.

To find out more about our work with Vittel!

Are you sure your brand assets really fit your brand purpose?

VITTEL-SITE
VITTEL3
photo-vittel0
photo-vittel9
photo-vittel8
CARTONS-VITTEL
photo-vittel5
photo-vittel11
photo-vittel10
TDF1
TDF2
Previous