how to rejuvenate an iconic brand to make it inspiring and engaging?
Observation and analysis phase
With the Open Pilot approach, Logic Design mobilized experts and consumers to re-define its brand territory and activate the vitality promise.
A strategic analysis of the market and competitors, then different phases of consumer workshops were conducted to clearly identify the fundamentals of the brand and its focal points.
Thorough researching of the brand assets
Through teamwork with consumers, Logic Design was able to imagine a brand universe, formalize a path-to-belief while capitalizing on the key visual assets.
The seal underlining the thermal origin, the verticality, the red colour, the V icon has been (re) worked for more coherence and standout. The statutory V is highlighted to express the gushing water becoming the symbol for the brand promise.
Design thinking for an iconic brand
Vittel's new identity has been rolled out to all brand communication (activation merchandising, display, Tour de France sponsorship), in France and around the world, on the standard range and limited editions. Vittel is once again establishing itself as an iconic brand recognized by everyone.
The brand is revitalized by putting its assets centre stage and reflecting its brand essence.
Vittel is once again establishing itself as an iconic brand recognized by everyone.
To find out more about our work with Vittel!
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