Launch an innovative sweet made of fruit mix which reconciles indulgence and health, with the most reduced resources (no advertising at first) : the brand and its design have to say it all.
Bring to life the concept behind the product, e.g. the best of Nature for a ‘sweet not too sweet’.
Build a brand rather than a product and leverage impulse rather than rationale.
Create a market disruption to capture immediate attention and interest.
A comprehensive brand mix with an intriguing name (N.A! -Nature Addict), an innovative packaging design, and a joyful representation of the fruit content.
A brand that has revolutionized the sweet category and spread all over Europe with a full range of fruit combinations, extending to fruit mixes (compotes) and even penetrating salty snacks in 2015 with a brand new range of crackers.
A multiple award winner design which has had a key role in the brand’s success.