Logic Design breaks down the marketing silos through a new methodology

Logic Design is reaching a new milestone as a pioneer of innovative and collaborative methodologies with Open-Pilot®. The agency is revolutionizing its consumer approach with a new Darwinian tool and…

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Logic Design participates in Nestlé’s “Accelerator” project

It’s been two years since the Nestlé Group has hosted an Accelerator unit within its R&D department. This brings together scientists, students and start-ups to advance science and technology. The…

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Laura Bénéteau de Laprairie, Project Manager

Logic Design is first and foremost a team. On a monthly basis we shine a light on a member of #TeamLogic to present the people behind the scenes. Today we…

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1124 750 Anglais
IGGI : Logic Design makes Laurastar’s latest innovation structural

Laurastar, an iconic Swiss brand specialise in textile care launches IGGI, an innovative steam purifier which delivers at high pressure and disinfects textiles and objects.

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2048 1311 Anglais
The confinement is over… now what ?

Faced with an unprecedented situation, a space for sharing was created. Each week, one of our employees expressed his or her thoughts and feelings. Today, the first interviewee,

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What if health commitments could also be a brand opportunity?

It’s been a year since we’ve been dancing to the coronavirus tune. And this pandemic has changed our life, our relationship to brands and forced us to adapt. So,  you…

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be bold
A look back at the Be Bold Conference!

On Tuesday March 3 the Logic Design teams welcomed more than fifty people to the legendary Bains Douches for our Be Bold conference!   "Today, businesses are the institutions that…

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About life and creativity !

The hidden face of teleworking The hidden side of teleworking Point of view Summer Dilemma StoreCheck: The reputation killer September. Back to work

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GUIGOZ®: a new brand experience with Logic Design!

« GUIGOZ® strives daily for baby’s well-being ». This French brand, an established player in the infant milk category reached out to Logic Design for help. Using a collaborative method…

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A look back at the Live Longer conference

On Thursday October 3rd more than 50 people attended the Live Longer conference, partnered by ADN. Relive this morning of debate about how brands cater to boomers! 'It is important…

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change for good
Relive the conference Change for good!

Relive our conférence Change for good: sustainable commitment, driver of brands transformation, in association with the media L’ADN.   Sustainable growth and employee motivation driver, commitment is a burning and…

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brand icon
From brand to icon #LogicDebate

Last Tuesday, over breakfast, we shared with our clients a study on brand assets : “From brand to icon”. Together, we explored the new challenges brands are facing and how…

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