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WHAT’S UP
Open Podcast :
Branding news with a new
Logic Design format
TURN UP THE SOUND

WHAT’S UP
Laurastar gets
a makeover
at Logic Design
The Laurastar brand seeks out the specialist branding expertise of Logic Design to work on the structural design of its new product! Discover the packaging and unboxing system designed by our teams!
DISCOVER THE PROJECT

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THIS IS OUR WOR(L)D
CREATIVE FOG

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PERSPECTIVES
LESS IS MORE :
get back to the essentials on the design side
‘Emotional minimalism’, ‘frugalism’, ‘consume less but better’… for years now, brands have been encouraging minimalism as a duty; the removal of the artificial and a return to the essential. What does that mean in real
terms?

Kim Hartmann
the Head of Strategic Planning helps us discover this style and the myriad opportunities for brands.
A QUICK LOOK AT BRANDS

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PERSPECTIVES
LESS IS MORE : The dazzling return of optimisation on the design side
Brands have embraced the minimalist style over the last few years.
They have simplified their brand assets, clarified their messages around the product or service’s primary function. As a creative exercise it can be as effective as it is perilous.

Vincent Viard
, Head of Structural Design at the agency, shows
us how brands use this style.
A QUICK LOOK AT DESIGN

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To (re)discover…





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