Laurastar, an iconic Swiss brand specialise in textile care launches IGGI, an innovative steam purifier which delivers at high pressure and disinfects textiles and objects.


The brand sought out  Logic Design’s branding expertise to work on the structural design with

two objectives in mind: the enhancing the user experience and optimization of materials.


The agency designed this high-end packaging to offer a unique and rewarding consumer experience with the unboxing being both pleasurable and educational. Our structural design experts worked with the brand on a supplier sourcing study to minimise material usage. .


Choose your colour and discover the unboxing experience for this new product!