« GUIGOZ® strives daily for baby’s well-being ». This French brand, an established player in the infant milk category reached out to Logic Design for help. Using a collaborative method based on the 5 senses a new brand experience was created.
Logic Design ran several collaborative workshops relying on sight, touch, smell, sound and taste to help GUIGOZ® achieve its brand experience. The findings drove the design of the new brand identity, the brand assets and communication codes.
Through a new identity, color palette, modern fonts, layout, a bold illustrative and iconographic style, Logic Design managed to establish all the facets of GUIGOZ®’s brand territory. Nowadays it’s bolder, more credible and contemporary.