Logic Design is first and foremost a team. Each month, we’ll highlight a member of the #LogicTeam to give you a flavour of the people behind the scenes …

 

What’s the difference between product design and structural design? Any ideas? It’s a little more complicated than you think! To shine some light on this I’m with Vincent Viard who’s been the Head of Structural Design at Logic Design for two years.

 

Product design deals with everyday objects which seems pretty obvious. But with the arrival of new computer-aided design tools, the scope has been expanded. Design is no longer entirely focused on products but it touches the product context, from its lifecycle to the user experience. “A true boon for brands. They are benefiting from multiplied opportunities with the development of connected products, smart and efficient, closer to the consumer.”

 

After graduating from the National School of Arts and Crafts, Vincent won two awards (Imaginering 92 and MPPM) and then worked for Nike company and other firms, which lead him to design the Neufbox device for instance. In 2011, he decided to launch his freelance career using a barge as an office and started working with the best Parisian agencies on varied projects and sectors: cosmetics, food, product design, retail, events, etc. Among the products he developed, he particularly enjoys the ones with a social dimension such as a connected device to monitor diabetes or multiple sclerosis.

 

At Logic Design, he helps brands evolve towards digital transformation and sustainable revolution. He collaboratively builds new products aligned with future stakes by considering the right materials, user experiences, production lines and industrial constraints. For example, working along with experts inside the agency, he collaborated with the start-up Push4M in the development of its innovation in robotics.” I like when products seem so simple at first sight but are – as a matter of fact – incredibly complex. “

 

With his laid-back look and quite outlandish ideas, we are never quite sure where the discussion will lead! This dashing fifty something expert is difficult to pigeonhole and not a creature of habit. That’s what he is passing on to his students from the design schools where he is teaching

We must think out of the box, take a step back, change the paradigm“! A mantra that is shared and proven daily with Vincent at the head of our Structural Design Department!

 

Clémence Lejeune, Communication manager