Packaging & advertising: elective affinities
If I say “purple cow”, “dancing babies”, “ice-cream with a bite taken out of it” … there is a safe bet that each […]
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“Brands: well, speak up now!”
A brand is not just the sum of its products or the deals it offers. A brand is a legacy. What is the […]
Brands: gaining authenticity back or how to win consumer confidence back?
From GMOs to horse meat to mad cow disease, these scandals have marked the history of the food industry. And even if sales […]
“Design: the cornerstone of brand leadership!”
The changing consumer environment has profoundly influenced the sources of brand value. Just yesterday, a brand had to be able to represent: by […]
Premiumisation: why brands are expanding in range
The bet for brands: Premiumise to create value Faced with the rise of private labels, national brands have a choice between two opposite […]
“Don’t just point things out!”
To explain its vision, it is not always useful for a brand to say something, if it knows how to show it instead. […]
Promotional packaging: long-term brand strategy or passing trend?
With the Pack & Gift fair just a few days away, it is impossible to ignore the enthusiasm generated by promotional packaging. More […]
Logic Design creates the new branding of Canderel®
At the end of an international competition, Canderel® (Merisant) choose Logic Design, a french design agency, to reaffirm its brand vision and therefor […]
Naturnes® launches its first Smartpacks® with Logic Design
After revolutionizing the baby food jar in 2008, Naturnes® now aims to facilitate access to information about its products by launching its first […]
Elf boosts its branding with Logic Design
Total Group has called on Logic Design’s expertise to reinforce the branding of its brand ELF, and to express more strenuously the technical […]
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