How do brands reinvent their communication?
How can brands of mass consumption win back the trust of consumers? Should they capitalize on their original purpose? At Logic Design’s, we […]
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Me, my packaging and I
We are living in a hyper-narcissistic era when the staging of oneself finds its fullest expression in the sharing of one’s private life […]
Mousline once again top spud with Logic Design
The iconic Mousline brand has undergone a revamp to boost its appeal. Logic Design has completely redesigned its branding and package architecture to […]
“Made in France” is still all the rage
If the phenomenon of “Made in France” has made its mark in the news in recent years, it is nevertheless not a new […]
Brands: humor, the weapon of mass seduction
“I force myself to laugh at everything, out of fear that I will be constrained to weep instead.” This famous quote by Beaumarchais […]
Christmas 2015: packaging design gets festive too
The Christmas holidays are approaching – and along with them, their entourage of limited edition packaging. Every year in fact, brands stretch their […]
Maggi is simmering up some new packaging with Logic Design
Maggi, brand leader and expert in the category of cooking aids, has entrusted Logic Design with the packaging redesign of its core offer: […]
Packaging & advertising: elective affinities
If I say “purple cow”, “dancing babies”, “ice-cream with a bite taken out of it” … there is a safe bet that each […]
“Brands: well, speak up now!”
A brand is not just the sum of its products or the deals it offers. A brand is a legacy. What is the […]
Brands: gaining authenticity back or how to win consumer confidence back?
From GMOs to horse meat to mad cow disease, these scandals have marked the history of the food industry. And even if sales […]
“Design: the cornerstone of brand leadership!”
The changing consumer environment has profoundly influenced the sources of brand value. Just yesterday, a brand had to be able to represent: by […]
Premiumisation: why brands are expanding in range
The bet for brands: Premiumise to create value Faced with the rise of private labels, national brands have a choice between two opposite […]
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