experts opinions Less is more, on the brands side Less is more and getting back to basics with brands ‘Emotional minimalism’, ‘frugalism’, consume less but consume better; all these contemporary precepts […]
experts opinions Less is More, on the design side Optimising with renewed gusto More than just a trend, minimalism is a style. It requires keeping the indispensable, with the brand capital […]
experts opinions Forget about Millennials and Boomers! The marketing world is awash with terms such as Generation X Y & Z or ‘Millennials’. No doubt you’ve even heard it bandied […]
logic team Paula Cruañas, Head of Strategy Logic Design is first and foremost a team. Each month, we shine a light on one member of the #LogicTeam and introduce you […]
experts opinions 🎙 Open Podcast – The power of the packaging innovation with Chris Fesen Because the world is constantly changing.Because sharing experiences makes you progress faster.Because it’s important to learn about the struggles and successes from our […]
logic team Elsa Lorich, the Art Director Logic Design is first and foremost a team. Each month, we shine a light on a member of the #LogicTeam and introduce you […]
news #Open Up – June 2020 Logic Design’s newsletter delivers freshand open news, trends and perspectivesdirectly into your mailbox every two months!#OpenUpTogether WHAT’S UP What will travel be like […]
experts opinions Eco-design or the ambition of nature What appeared to be an option ten years ago is now an obvious societal choice. The environmental responsibility needed for the planet and […]
news The confinement is over… now what ? Faced with an unprecedented situation, a space for sharing was created. Each week, one of our employees expressed his or her thoughts and […]
experts opinions Seeking new narratives for tomorrow While confinement has accelerated the creation of new narratives, it’s time to reinvent those of tomorrow. These times of crisis have been marked […]
inspiration Confinement emojis When the confinement began, some people had the feeling that the time had stopped. Some others felt like taking advantage of the free […]
experts opinions Business as unusual How brands can defeat the crisis? Business as usual? We often manage to keep going normally, but definitely not for the time […]