Logic Design is a brand, innovation and design agency with over 30 years of experience, that partners with international brands and companies, helping them build sustainable leadership.
Logic Design combines a wide variety of disciplines, from product to content, packaging to digital.
A collaborative company, open to technology, and driven by teams of people who combine a wide variety of expertise and focus as much on ideas as on their embodiment.
A mind-set shared by all which has become a common behavior and process: « Open ».
A complete change of paradigm is ongoing; the age of unidimensional industrial structures is over.
A new era is rising with the digitalization of the economy and the mass market model shift: new brands, born in the digital age, pave the way and challenge traditional economy models.
There will be no turning back: the approach to branding has to change.
More than a preference, customer involvement is at stake.
Values, people and technology fuel permanent innovation and create leadership, requiring a more adjustable and customized logic.
This revolution requires a mind shift, demanding new ways of working and thinking.
To tackle this challenge, we have made our own revolution.
From an original mind-set of permanent innovation and people focus, we have created a unique methodology and process: OPEN.
Why it’s specific:
OPEN roots our work into insights & behaviours
OPEN captures weak signals and early trends
OPEN embodies agility and iteration
OPEN transforms ideas into brand experiences
OPEN allies corporate vision and customer benefit
OPEN challenges conventions
OPEN creates brand leadership by influence
What’s in it for you?
We transcend the boundaries of traditional branding and design.
We build new brand proposals which are relevant, strong and sustainable; able to maintain or build true leader positions which energize markets.
What we do
Customer observation – Consumer workshop- Strategy workshop – Brand platform – Brand and product positioning – Segmentation strategy
Identity – Packaging -Merchandising – Digital -Brand universe – Product design
Idea and concept workshop
Concept copywriting and illustration
Concept maturation and implementation
Brand and name creation
Product and service innovation
Web & mobile