Logic Design Switzerland

A brand, innovation and design agency

Logic Design has been helping international companies build, activate and develop their brand leadership for 30 years.

Thanks to a pluridisciplinary and international team, we reinvent the mission of the consulting agency with agile, iterative and co-creative work methods.

Open Pilot is an integrated approach developed to gain efficiency and accuracy by associating consumers in the creation process: they challenge the codes and co-write the concepts.

Logic Design is a collaborative company adapted to our ever-changing world. We put our expertise at the service of brands development focusing on ideas and on their embodiment, and building on consumers insights.

Involved in the future of brands, Logic Design has made of its original state of mind an operating mode, a positioning and a work process: “OPEN UP TOGETHER”.

The Logic Manifesto

What we believe in

A complete change of paradigm is ongoing; the age of unidimensional industrial structures is over.

A new era is rising with the digitalization of the economy and the mass market model shift: new brands, born in the digital age, pave the way and challenge traditional economy models.

There will be no turning back: the approach to branding has to change.

More than a preference, customer involvement is at stake.

Values, people and technology fuel permanent innovation and create leadership, requiring a more adjustable and customized logic.

This revolution requires a mind shift, demanding new ways of working and thinking.

What we do

OPEN STRATEGY

Customer observation
Consumer workshop
Strategy workshop
Brand platform
Brand and product positioning
Segmentation strategy

OPEN DESIGN

Identity
Packaging
Merchandising
Digital
Brand universe
Product design

OPEN PILOT

Consumer ideation
Idea and concept workshop
Concept copywriting and illustration
Concept maturation and implementation
Brand and name creation
Product and service innovation
Fab lab

OPEN DIGITAL

Website
Mobile
Applications
Digital strategy
Social media
UX experience

OPEN INFLUENCE

Corporate strategy
Content
Social media
Public Affairs
Web & mobile

See our expertise

Lay's

Clusters

Vittel

Playboy

NA!

News

Blog

Logic Design lands in Switzerland

Logic Design’s growth dynamic goes on. The successive openings of agencies in Warsaw, then in Barcelona, and now in Lausanne, ...

Visite guidée de l'#agence dans le dossier spécial "Les coulisses d'un studio #design" @letudiant 😊 #OpenUpTogether #designthinking pic.twitter.com/Ilv1x5kUbc