Who we are

A brand, innovation and design agency

Logic Design is a brand, innovation and design agency with over 30 years of experience, that partners with international brands and companies, helping them build sustainable leadership.

Logic Design combines a wide variety of disciplines, from product to content, packaging to digital.

 

A collaborative company, open to technology, and driven by teams of people who combine a wide variety of expertise and focus as much on ideas as on their embodiment.

A mind-set shared by all which has become a common behavior and process: « Open ».

The Logic manifesto

What we believe in

A complete change of paradigm is ongoing; the age of unidimensional industrial structures is over.

A new era is rising with the digitalization of the economy and the mass market model shift: new brands, born in the digital age, pave the way and challenge traditional economy models.

There will be no turning back: the approach to branding has to change.

More than a preference, customer involvement is at stake.

Values, people and technology fuel permanent innovation and create leadership, requiring a more adjustable and customized logic.

This revolution requires a mind shift, demanding new ways of working and thinking.

What we do

OPEN STRATEGY

Customer observation – Consumer workshop- Strategy workshop – Brand platform – Brand and product positioning – Segmentation strategy

OPEN DESIGN

Identity – Packaging -Merchandising – Digital -Brand universe – Product design

OPEN PILOT

Consumer ideation

Idea and concept workshop

Concept copywriting and illustration

Concept maturation and implementation

Brand and name creation

Product and service innovation

Fab lab

OPEN DIGITAL

Website

Mobile

Applications

Digital strategy

Social media

UX experience

OPEN INFLUENCE

Corporate strategy

Content

Social media

Public Affairs

Web & mobile

Clusters

Vittel

Lay's

N.A!