Who we are
A brand, innovation and design agency
Logic Design is a brand, innovation and design agency with over 30 years of experience, that partners with international brands and companies, helping them build sustainable leadership.
Logic Design combines a wide variety of disciplines, from product to content, packaging to digital.
A collaborative company, open to technology, and driven by teams of people who combine a wide variety of expertise and focus as much on ideas as on their embodiment.
A mind-set shared by all which has become a common behavior and process: « Open ».
The Logic manifesto
What we believe in
A complete change of paradigm is ongoing; the age of unidimensional industrial structures is over.
A new era is rising with the digitalization of the economy and the mass market model shift: new brands, born in the digital age, pave the way and challenge traditional economy models.
There will be no turning back: the approach to branding has to change.
More than a preference, customer involvement is at stake.
Values, people and technology fuel permanent innovation and create leadership, requiring a more adjustable and customized logic.
This revolution requires a mind shift, demanding new ways of working and thinking.
What we do
OPEN STRATEGY
Customer observation – Consumer workshop- Strategy workshop – Brand platform – Brand and product positioning – Segmentation strategy
OPEN DESIGN
Identity – Packaging -Merchandising – Digital -Brand universe – Product design
OPEN PILOT
Consumer ideation
Idea and concept workshop
Concept copywriting and illustration
Concept maturation and implementation
Brand and name creation
Product and service innovation
Fab lab
OPEN DIGITAL
Website
Mobile
Applications
Digital strategy
Social media
UX experience
OPEN INFLUENCE
Corporate strategy
Content
Social media
Public Affairs
Web & mobile
Clusters
Vittel
Lay's
N.A!
News
#foodaddict
Like thousands of others today, I am passionate about Gastronomy, or more precisely, by every type of food imaginable. Coming ...
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C'est quoi, avoir 30 ans ? La nouvelle chronique spéciale #anniversaire de l'agence signée @cathysandner à lire sur le blog buff.ly/2tc7chV ! #LogicDesign #OpenUpTogether #chronique
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