Logic Design has been helping international companies build, activate and develop their brand leadership for 30 years.
Thanks to a pluridisciplinary and international team, we reinvent the mission of the consulting agency with agile, iterative and co-creative work methods.
Open Pilot is an integrated approach developed to gain efficiency and accuracy by associating consumers in the creation process: they challenge the codes and co-write the concepts.
Logic Design is a collaborative company adapted to our ever-changing world. We put our expertise at the service of brands development focusing on ideas and on their embodiment, and building on consumers insights.
Involved in the future of brands, Logic Design has made of its original state of mind an operating mode, a positioning and a work process: “OPEN UP TOGETHER”.
A complete change of paradigm is ongoing; the age of unidimensional industrial structures is over.
A new era is rising with the digitalization of the economy and the mass market model shift: new brands, born in the digital age, pave the way and challenge traditional economy models.
There will be no turning back: the approach to branding has to change.
More than a preference, customer involvement is at stake.
Values, people and technology fuel permanent innovation and create leadership, requiring a more adjustable and customized logic.
This revolution requires a mind shift, demanding new ways of working and thinking.
To tackle this challenge, we have made our own revolution.
From an original mind-set of permanent innovation and people focus, we have created a unique methodology and process: OPEN.
Why it’s specific:
OPEN roots our work into insights & behaviours
OPEN captures weak signals and early trends
OPEN embodies agility and iteration
OPEN transforms ideas into brand experiences
OPEN allies corporate vision and customer benefit
OPEN challenges conventions
OPEN creates brand leadership by influence
What’s in it for you?
We transcend the boundaries of traditional branding and design.
We build new brand proposals which are relevant, strong and sustainable; able to maintain or build true leader positions which energize markets.
What we do
- Customer observation
- Consumer workshop
- Strategy workshop
- Brand platform
- Brand and product positioning
- Segmentation strategy
- Brand universe
- Product design
- Consumer ideation
- Idea and concept workshop
- Concept copywriting and illustration
- Concept maturation and implementation
- Brand and name creation
- Product and service innovation
- Fab lab
- Digital strategy
- Social media
- UX experience
- Corporate strategy
- Social media
- Public Affairs
- Web & mobile
Food Revolution #Mix’n’match
Directly inspired by fashion and design, the mix n’ match trend offers a real culinary experience… … full of surprises ...