Playboy : the sexy fragrance

Launching the first perfumes of the brand that rhymes with sensuality

Challenge

For the first time of its history, the famous adult entertainment magazine decides to launch a range of fragrances all over the world.

Solution

Interpret Playboy’s specific language, constituted of sensuality and seduction, for the perfume universe -capitalizing on its iconic symbol as well as its sense of humor.

Result

A range of several fragrances and limited editions based on concepts which all play softly with the codes of seduction.

  • Product design,
  • Packaging,
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