Who we are

A brand, innovation and design agency

Logic Design is a brand, innovation and design agency with over 30 years of experience, that partners with international brands and companies, helping them build sustainable leadership.

Logic Design combines a wide variety of disciplines, from product to content, packaging to digital.


A collaborative company, open to technology, and driven by teams of people who combine a wide variety of expertise and focus as much on ideas as on their embodiment.

A mind-set shared by all which has become a common behavior and process: « Open ».

The Logic Manifesto

What we believe in

A complete change of paradigm is ongoing; the age of unidimensional industrial structures is over.

A new era is rising with the digitalization of the economy and the mass market model shift: new brands, born in the digital age, pave the way and challenge traditional economy models.

There will be no turning back: the approach to branding has to change.

More than a preference, customer involvement is at stake.

Values, people and technology fuel permanent innovation and create leadership, requiring a more adjustable and customized logic.

This revolution requires a mind shift, demanding new ways of working and thinking.

What we do


  • Customer observation
  • Consumer workshop
  • Strategy workshop
  • Brand platform
  • Brand and product positioning
  • Segmentation strategy


  • Identity
  • Packaging
  • Merchandising
  • Digital
  • Brand universe
  • Product design


  • Consumer ideation
  • Idea and concept workshop
  • Concept copywriting and illustration
  • Concept maturation and implementation
  • Brand and name creation
  • Product and service innovation
  • Fab lab


  • Website
  • Mobile
  • Applications
  • Digital strategy
  • Social media
  • UX experience


  • Corporate strategy
  • Content
  • Social media
  • Public Affairs
  • Web & mobile